SEO is all about increasing the site’s traffic by improving its ranking using on-page and off-page strategies. This is meant to boost the number of people that visit the site. Online marketing is a digital way of selling value to the target audience. Both seem to share a few similarities but are different in some aspects. SEO is one of the tools used in digital marketing. A site is optimized to reach a wider audience for it to start off properly, the more traffic the site has the easier it is to market their content. Meaning you’ll have many customers willing to spend to get whatever services you offer.
In online marketing, the traffic they get is mostly through paid advertisements, ads on social media platforms like Facebook and Twitter that are covered in a company’s budget. SEO relies on ranking sites on search engines regarding certain topics searched, meaning if their information provides quality solutions for people then visits increase. Those with a lower budget opt to optimize their sites using various means to create a better foundation for themselves. Most companies prefer online marketing since it’s convenient for their products.
Digital marketing is more of a process while SEO is simply a tool used to boost rankings on search engines and make marketing more effective. Products are seen by potential customers online meaning how they are displayed should be pleasant and attractive. Things like blogs, pay-per-links or ads are used for promoting products since people can access them easily.
The purpose of SEO is to be at a higher level in search engines while online marketing targets customers’ needs by highlighting necessary information about a product. Online marketing is expensive because it entails a variety of activities like advertising unlike SEO services that are in some cases free or at a low cost.