The world continues to evolve daily as new methods of marketing are discovered. You no longer have to go to that shop or run around just to make that sale. The internet is playing a big role in enabling manufacturers reach out to potential customers or clients easily, and this is aided by developing a certain skill set called Digital marketing. What is digital marketing? Digital marketing is simply the practice of using available online tools and services to reach out to customers or potential clients.
Not only is it used in the business world, bloggers as well as NGOs are employing online marketing to boost their page views and also generate income. Digital marketing is a tool in which children’s tools such as SEO, ads, social media marketing, and email marketing are embedded. Did we say SEO is a sub tool? In total, SEO is applied to digital marketing to provide better results. What is SEO? SEO is a short form of Search engine optimization, it is work done on the website and off the webpage to ensure search engines find your content.
Know that without optimizing your site for search engine taste, your content could be ranked poorly, or might not be seen at all in searches. SEO involves keyword research, proper use of tags, alt for images, good content, linking, speed of loading and others.
Can Digital Marketing Work Without SEO? Of course, SEO is just a practice under online marketing. Digital marketing would do fine without optimization, but this does not dispute the fact that SEO is very relevant. Email marketing campaigns can also be done without SEO. But if you are thinking of beating competitors in ranking, you have to think of applying this strategy. It gives a higher chance for that product to get more sales, those articles to be read by more people, achieve higher ratings.