To boost a website’s ranking and the number of views received is known as Search Engine optimization. This method is also known as online marketing since you use outlined concepts to advertise your website. When one creates a new site, it is always at a point where it does not receive traffic and views because there are other sites with similar niches related to the one created. Engines tend to rank sites based on the content they give out.
By ranking the engine offer’s priority to top sites to appear first on queries searched in the engine which are related to the websites. Google does this since it wants to give quality data to its users and maintain its reputation as a top Search Engine. Referring to a website with poor content can break a Search Engine’s reputation and may end up losing trust from its users.
The engine does not provide certification for SEO because it gives its outline of how a web page may appear at the top in its searches. Getting a certificate in SEO does not grant your website the option to appear at the top. There are other Institutions that give certification in Such, but it is only to help you understand the basics of Search Engine optimization. Certification through such institutions is also for building your CV and helping you get a gleam on how to go about SEO after learning from professionals.
Such engines have their methods on how to give priority to a site to rank top in searches. One of the methods is Good content displayed on the site. A site with good content which is reliable and gives out direct answers to the query searched in the Engine is ranked high. The use of backlinks may be of help to a website since a site which is linked to many sites is recognized as a page with authority therefore it is highly appreciated by Google. You should use these methods to Improve SEO because there is no other easy way to improve optimization to a site.