It has become harder for new site owners to effectively earn a substantial income from their websites. This is a result of the web master crowd that has accumulated. These site and blog owners always try to out do the other to be ranked higher on search engine pages or generate substantial income. Due to this fact, the SEO marketing strategy had to come into place.
SEO marketing strategies are optimizations, whether organic or inorganic, that a site undergoes either to rank higher on search engine pages, or increase traffic and potential customers. Two forms of SEO strategies are currently in place: organic and inorganic strategies. The organic strategy is basically optimizing a site to match a search engine’s requirements, to improve a site’s ranking and appear on the first page of results. Inorganic SEO is the use of paid methods such as social media and popular pay per click sites to increase the number of people visiting a site.
Both strategies have their advantages and disadvantages, so it all comes down to what the site owners really want. Using organic SEO gives your site more value as search engines prefer unpaid traffic to their paid counterparts. Internet users also tend to trust organic sites to inorganic ones because they are displayed on the first page. Inorganic sites can be used when trying to execute a campaign or increase your brand awareness because, even though people do not visit your site, they will know about your brand because of your placed advertisements.
Using the Organic SEO strategy is better than using a non-organic strategy due to the users trust factor, search engine ranking requirements, not to mention the amount of money used to fund non-organic SEO. Trying out both strategies on the same site is the best option. This means that site owners would have to go through the stress of making their sites quality, while promoting themselves with advertisements and other non-organic means.