There are possibly hundreds of thousands of active websites in operation, and each of them strives to have significant numbers of traffics to be directed at their site. To achieve this fate, developers have come up with an ingenious way of modifying the contents of a website which increases rankings and search engine visibilities.
Optimizing a website through modifications of keywords to increase the quality and quantity of traffic to a website is known as SEO, an acronym for search engine optimization. This tool makes the fluidity of the searcher’s intent easy and provides links to other websites. To fully understand how SEO works, users have first to grasp how search engines work. There are dozens of search engines that use different ranking websites, but the most preferred one is google.
Google uses an algorithm that sorts websites out for ones with updated plus reliable content. It does this by ranking websites each time a user searches for what they intend to know, and those that appear on its top lists are the ones that will get clicks. Without SEO, navigating millions of web pages will be a tough hassle before finding the correct one considering the internet is a vast place.
A website that has fully been optimized to meet the current conditions of the search engines will most likely appear at the top. These conditions are engineered into the algorithm only to prioritize sites that provide legit content, most liked, updated content, with ease of access from any device, be it a desktop or a smartphone. Long story short, these engines are developed to ensure users have seamless interactions with the web pages and get original content of what they’re looking for. Therefore, SEO is a process that helps rank web pages better on indexes of engines such as Google, Bing, DuckDuckGo, etc.