Spamming is one thing that everyone frowns at, both owners of search engines and recipients of emails. It’s more like having a friend or family member visit you when you haven’t invited them. Their visitation is not welcome and is definitely going to annoy you. You might be tempted to ask them, “Hello, why are you here?”
As a result of email marketing, several vendors have so annoyed thousands of email users, thinking they are amassing more potential customers who are likely to purchase their products soon after. Those who often engage in this act are the ‘make-quick-money’ companies. They create very attractive and compelling content, promising to make people become rich if they can subscribe to their programs. Millions of email users have fallen victim to false schemes as the authenticity of many of these companies is largely unverified.
Let’s take a look at the implications of this using Gmail marketing as a case study. Gmail is one of Google’s many products that has enjoyed high patronage from millions of users worldwide. It monitors every activity carried out on any Gmail account through its search engine. Before an email is successfully sent by a vendor to a recipient, Google has a way of checking to ascertain whether it is a spam message or an authorized email. If a message happens to be spam, Google automatically gathers information about the vendor in question, using its search engine. It gets information about the name of the vendor and links supplied in the email. Google then uses this information to reevaluate the vendor’s trust rating, which may now negatively affect its ranking on Google’s search engine.
It is, therefore, necessary that an email marketer minds how she passes information across to email users. Call-to-action boxes should be provided on your website where visitors are asked to submit their emails for messages. Your email marketing should never involve randomly sending messages to users’ inboxes without their consent. This may mark the beginning of the decline of your SEO ranking, especially on the Google search engine. That is ‘penny wise, pound foolish’.