To define these two, digital marketing in simple terms, is using internet as a tool to reach customers. While Search Engine Optimization or SEO refers to an act of boosting the number of webpage visitors insisting help of web crawlers. The following are the differences between them that help to differentiate one from the other.
A major difference between SEO and Digital Marketing is that Search Engine Optimization is a tool used in Digital Marketing. To commence digital marketing for a website, SEO is a good place to start. A site that is optimized properly for web crawlers is most likely to make a good foundation for other marketing activities of a site.
Another difference is how a website gets traffic. SEO attempts to make a site appear on the top position in crawlers like Google for certain keywords. Being closer a site’s position is to the top of a result means more free unpaid traffic. While digital marketing mostly focuses on paid traffic and uses Pay Per Click advertising, Google Ads or Facebook Ads together with other marketing tools depending on the budget of the company. When a website is properly optimized, it starts to appear in the top positions in a search result, and of course, organic unpaid traffic will increase expense in having to pay a SEO professional on a much regular basis.
However, digital marketing does not stop at paying for professional services. Its cost can reach as high as several thousand a month. For example, if a website appears first on Google pages, or if a company’s ad appears on Facebook, that’s all paid ads and those ad campaigns strongly relying on the budget of the company. Once the budget of the company is fully depleted, advertising stops then the company loses online traffic and the benefits from being positioned on the first page of Google.